Project Information

Director:
Lance Acord

Agency:
TBWA/CHIAT/DAY

Production Company:
Park Pictures

Post-Production/VFX:
a52

LiDAR/3D Scanning:
SCANable

Campaign:
Nissan #withdad (Super Bowl 2015)

Our Task

SCANable performed 3D scans of the Circuit of the Americas race track in Austin, Texas and numerous race cars for use in visual effects scenes including computer-generated crowd population, precise camera tracking, and other complicated visual effects elements.

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