The Mill collaborated with Wieden+Kennedy Portland and Nike once again on their latest World Cup spot ‘Winner Stays’ directed by Rattling Stick’s Ringan Ledwidge. The 4 minute film opens on a park with two teams challenging each other in a pick-up game where the winner stays on. Straight away as the challenge is set, the stakes are raised: “Guess I’m Cristiano Ronaldo then,” says one. His opponent responds saying, “Yeah? Well I’m Neymar.”
In a split second a seemingly simple game between friends has become a grudge match of sorts, aided by the unique skills of some of the world’s greatest footballing talent. As the match develops, players call out the names of players to possess their specific skill, and before we know it Wayne Rooney, Zlatan Ibrahimovic, Eden Hazard and Gonzalo Higuain have joined the game.
Wieden + Kennedy Portland
Provided on-location LiDAR/3D Laser Scans of the soccer pitch and sound stage located in Barcelona, Spain. Our data was used for camera tracking, shadow casting and to digitally place the scenes of all of the athletes onto the exterior pitch.