Mill+ teamed up with Zubi Advertising to create Ford’s latest commercial ’Instincts’. The dynamic ad, directed by Jeffrey Dates out of Mill+, features a host of CG visuals, including a CGI photo-real car.
The Mill’s 3D team worked closely under Dates’ direction to craft a series of visuals that represented the drivers ‘instincts’ such as butterflies, goose bumps and flowing hair. Dates comments ” it was really important that the emotion of the driver be represented while connecting with the Fusion experience. The thrill and excitement of driving a Ford Fusion can be seen as she feels butterflies as she anticipates driving the car. Each transition offers an opportunity to change the color of the car.”
SCANable performed a 3D full body scan of model/actress Stephanie Cordoba.