Summary

Toyota’s Super Bowl 50 spot for the Prius was a hilarious romp of a car chase centered around four bungling bank robbers who end up (unexpectedly) with a Prius as their getaway vehicle.

The spot, by Saatchi & Saatchi L.A., is packed full of jokes, as the “Prius 4” negotiate a farmers’ market and the freeway, their getaway goes viral and the car suddenly becomes cool. But this is also an opportunity to get in references to the car’s various attributes including speed, quietness and automatic braking.

Top director Lance Acord of Park Pictures helmed the spot.

Project Information

Client:
Toyota

Agency:
Saatchi & Saatchi

Production Company:
Park Pictures

Director:
Lance Acord

VFX:
a52

LiDAR/3D Scanning and Modeling:
SCANable

Our Task

SCANable performed 3D LiDAR scans of Interstate 405 at Interstate 105 in Los Angeles, California.

Recent Projects