Summary

Being a hero isn’t always the easiest job, but Melissa McCarthy is willing to put in a valiant effort in order to save the planet in Kia’s new Super Bowl commercial.

In the ad, McCarthy is called on to help the save the whales, trees, ice caps, and even rhinos with hilarious and disastrously painful results. As the actress is driving her Kia Niro, she receives a call imploring her to help the whales, which she’s totally on board with even after one sends her flying into the side of a ship. But that doesn’t dampen her hero spirit: She rallies despite being chopped down mid-tree hug, falling into an icy ocean, and being trampled by stampeding rhinos. A for effort!

SCANable captured 3D body scans and facial expressions of Melissa McCarthy in 3 different outfits, the iceberg set and two full body scans of extras in this Super Bowl 51 commercial.

Project Information

Director:
Joost Van Gelder,

Production Company:
MJZ

Post-Production/VFX:
The Mill

3D Body, Facial Expressions and Set Scanning:
SCANable

Our Task

SCANable captured 3D body scans and facial expressions of Melissa McCarthy in 3 different outfits, the iceberg set and two full body scans of extras in this Super Bowl 51 commercial.

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