Former UFC Light Heavyweight Champion Chuck Liddell is still doing his thing, hitting stuff hard — real hard — in a new commercial for Duralast Battery. Not even a rhinoceros, nor military tank, can match the toughness of “The Iceman,” who rides off into the sunset with his trademark painted toenails shortly after carving a swath of animated, exaggerated destruction. Proven tough! But better than Liddell’s recent road rage incident (watch it here)? You be the judge.

SCANable provided cyber scanning and LiDAR set scanning on-location in a rock quarry in southern California. A detailed, full-color cyber scan of Chuck Liddell was performed in a tent on-location and 3D laser scans of the surrounding quarry were captured for camera tracking use in PFTrack. A 3D wrapped mesh was also provided and used for shadow casting, lighting calculation and other computer generated visual effects.