Summary
Directed by Yann Demange, The new Nike’s commercial features NFL players Peyton Manning, Steve Young, Colin Kaepernick, Melvin Gordon, DeMarcus Ware. The advert was created by advertising agency Wieden + Kennedy, Portland and it was produced by Stink.
This commercial introduces Nike’s new tagline: The Future is Fast.
The song of Nike’s commercials is Hold On, I’m Comin’ (March 1966) by soul duo Sam and Dave, written by Isaac Hayes and David Porter. The album reached number one on the Billboard Black Albums chart and number 45 on the Billboard 200 and the title track peaked at number one on the Billboard Hot Black Singles chart, and at number 21 on the Billboard Hot 100.
SCANable provided 3D scans of the Sports Authority Field at Mile High in Denver, Colorado and Ford Field in Detroit, Michigan which were used for camera tracking and to place the computer-generated crowd seen throughout the spot.
Project Information
Director:
James Mangold
Agency:
72 & Sunny
Production Company:
Aero Films
Post-Production/VFX
The Mill
Campaign:
Call of Duty®: Ghosts Launch
Our Task
Provided LiDAR/3D Laser Scans of the backlot set at Warner Bros. Studios (Exterior Casino), Pacific Palm Resort (Casino Interior), MBS Studios (Building Repel scene), and utilized a structured light scanner to capture detailed, full-color 3D models of the spacesuit, props and actors. We also created models from the set point clouds that were used for CG duplication and other visual effects.
