Summary
As a demonstration of global unity, no event is more powerful than the Olympic Games. It is a chance for each of us to embrace our shared humanity and the progress that comes when the world comes together.
As nations gather for the Rio 2016 Olympic Games, Samsung celebrates this moment of harmony through ‘The Anthem’. Inspired by lyrics from anthems around the world, ‘The Anthem’ salutes those who dare to defy barriers such as borders, culture, and language to unite as one.
Proud sponsor of a world without barriers.
#DoWhatYouCant
SCANable performed a detailed 3D laser stadium scan (LiDAR) and created a mesh of the interior of the Cape Town Stadium, in Cape Town , South Africa home of the 2010 FIFA World Cup.
Project Information
Agency:
Leo Burnett USA
Post-Production/VFX:
a52
3D LiDAR Scanning:
SCANable
Campaign:
Samsung Rio Olympics 2016
Our Task
SCANable performed a detailed 3D laser scan (LiDAR) and created a mesh of the interior of the Cape Town Stadium, in Cape Town , South Africa home of the 2010 FIFA World Cup.