Summary
This Nissan advertisement titled “#withdad” originally aired during the second quarter of Super Bowl XLIX and follows the struggles of a hardworking and close-knit family striving for togetherness across the years.
As part of their #withdad campaign, Nissan will donate up to $1,000,000 to two organizations that, like Nissan, help people build better lives for themselves and their families – Habitat for Humanity® and Wounded Warrior Project®. We are proud to be their partner.
The SCANable team performed 3D scans of the Circuit of the Americas race track in Austin, Texas. This track is well-known as host of the Formula One United States Grand Prix as well as many other racing championships. SCANable also scanned numerous race cars for use in visual effects scenes, including computer-generated crowd population, precise camera tracking, and other complicated visual effects elements.
Project Information
Director:
Lance Acord
Agency:
TBWA/CHIAT/DAY
Production Company:
Park Pictures
Post-Production/VFX:
a52
LiDAR/3D Scanning:
SCANable
Campaign:
Nissan #withdad (Super Bowl 2015)
Our Task
SCANable performed 3D scans of the Circuit of the Americas race track in Austin, Texas and numerous race cars for use in visual effects scenes including computer-generated crowd population, precise camera tracking, and other complicated visual effects elements.