Summary
How do you show off the stopping power of Duralast brakes in a way that’s never been done before? Call MMA Champ Chuck Liddell. Check out the latest Duralast commercial as Chuck takes Duralast brakes to the edge. And beyond.
SCANable provided full body scanning and LiDAR set scanning on-location in a rock quarry in southern California. A detailed, full-color scan of Chuck Liddell was performed in a tent on-location and 3D laser scans of the surrounding quarry were captured for camera tracking use in PFTrack. A 3D wrapped mesh was also provided and used for shadow casting, lighting calculation and other computer generated visual effects.
Project Information
Agency:
MPG
Post-Production/VFX:
The Mill
Cyber Scanning/LiDAR Scanning:
SCANable
Campaign:
AutoZone “Get in the Zone”
Our Task
SCANable provided 3D body scanning and LiDAR set scanning on-location in a rock quarry in southern California. A detailed, full-color 3D scan of Chuck Liddell was performed in a tent on-location and 3D laser scans of the surrounding quarry were captured for camera tracking use in PFTrack. A 3D wrapped mesh was also provided and used for shadow casting, lighting calculation and other computer generated visual effects.
