To open the live unveiling of the iPhone 6, iOS8 and Watch, Apple introduced a new commercial which pays tribute to those among us who “have always seen things differently.” Entitled “Perspective”, the three-minute spot was filmed in one single take in an empty warehouse and uses clever visual illusions to unveil words and phrases. SCANable provided 3D LiDAR scanning and modeling of the Cooper building penthouse in Downtown LA which was used by the visual effects team of 1st Avenue Machine to calculate a precise camera track which allowed them to match the footage from the real camera to the actual 3D geometry of the space.