Summary
SCANable captured 3D scans of several popular and famous arenas including Hinkle Fieldhouse (Butler University) and Bankers Life Fieldhouse in the heart of Indianapolis, Indiana for a recent Gatorade commercial featuring Paul George of the Indiana Pacers.
The 3D scans taken at both locations were used to create a full arena replacement of the actual Indiana Pacers arena. The 3D scanned data was rendered and provided the framework to build the CG (computer generated) arena that provided the backdrop for commercial.
About the Commercial
Gatorade is promoting a new line up of its well known, thirst quenching, sports drinks called “Flow” and highlights a “Smooth Finish.” The commercial will air during the 2017 NBA playoffs.
Related: SCANable Stadium Projects
Our Task
SCANable’s 3D scans of were used to create and place a CG (computer generated) version of the actual Indiana Pacers arena. The 3D scanned data was rendered and provided the framework for a full CG arena replacement.
Project Information
Agency: TBWACHIATDAY
Agency: VML
Production Company: Hoffman Bros.
Director: Hoffman Bros.
Post Production:
VFX Studio: a52
VFX Supervisor: Jesse Monsour
CG Supervisor: Manny Guizar
2D VFX Artist(s): Steve Wolff, Richard Hirst, Cameron Coombs, Adam Flynn, Michael Vagilenty, Enid Dalkoff, Michael Plescia
3D Artists: Junyoung Kim, Joao Rosa, Miguel Salek, Tom Briggs, Mike Bettinardi, Michael Cardenas, Joe Chiechi
Flame Asst: Kevin Stokes, Gabe Sanchez
Colorist: Paul Yacono
Color Asst: Chris Riley
Color Producer: Jenny Bright
VFX Producer: Stacy Kessler-Aungst
Head of Production: Kim Christensen
Executive Producer: Patrick Nugent
Editorial Company: RPS
Editor: Biff Butler
Assistant Editor: Alyssa Oh
Producer: Rebecca Baker
Executive Producer: Rana Martin
