Summary
SCANable captured a detailed 3D full body scan of Taylor Swift in Los Angeles, California along with numerous facial expressions and provided a rig-ready 3D digital double of Taylor which was used throughout the music video. SCANable also captured 3D LiDAR scans of the old Hawthorne Mall and the hallway set for camera tracking and computer-generated visual effects.
Check out behind the scenes of the making of Taylor Swift’s “Ready for It” music video below.
Watch more Taylor Swift music videos by visiting (or subscribing to) her YouTube channel.
Project Information
Director:
Joseph Kahn
Production Company:
Big Machine Records
LiDAR/3D Scanning:
SCANable
Our Task
SCANable provided a rig-ready 3D digital double of Taylor Swift which was used throughout the music video. SCANable also captured 3D LiDAR scans of the old Hawthorne Mall and the hallway set for camera tracking and computer-generated visual effects.
