SCANable performed 3D scans of the Reebok ZPump Fusion shoes for their latest advertising campaign. In the TV commercial, launching nationally August 1, NFL Superstar JJ Watt stars with UFC Bantamweight Champion Ronda Rousey, empowering others to take a “Deep Breath” and ignite the fire within to get through the toughest workout.
The minute-long spot, titled “Deep Breath,” features the Houston Texans defensive end and the bantamweight title-holder in intense workouts in the gym and on the field. And we know these are intense workouts because there’s sweat flying everywhere, audio of heavy panting and closeup shots of their feet pounding against stairs, grass and punching bags.
And on those feet, of course, is Reebok’s new ZPump Fusion running sneakers, which launched in March and are sold exclusively at Finish Line stores and Reebok.com. In the video, Watt and Rousey are both seen wearing a new version of the shoe, the ZPump Fusion PU, that features an open mesh covering over the seamless upper. Like the rest of the ZPump line, it retails for $100.