Project Information

Director:
Nicolai Fugslig

Agency:
Weiden + Kennedy

Post-Production/VFX:
a52

LiDAR Scanning/Modeling:
SCANable

Campaign:
Nike Just Do It

Our Task

Provided LiDAR/3D Laser Scans of the Honda Arena and provided point cloud data which was used for camera tracking. We also created a 3D model which was used for crowd placement throughout the final scene with LeBron James.

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